At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Notice the incredibly beneficial effect this company’s “Mission Zero” business plan has had on goodwill and market share.
Highlighting the dominant role that business currently plays in plundering the earth’s resources and stressing the potential for business as a solution to the problem, his message is clear:
“Theft of our children’s future will one day be a crime.”
Do create a 15 minute window in your day to benefit from the uplifting messages in this short video.
This site seeks to explore the heart and soul of downshifting to a more sustainable, ethical and holistic way of living and working, in keeping with the needs of the planet, humanity as a whole and ourselves as individuals. 
This is a great clip. I met Ray here in NYC at Columbia Business School’s Alumni Association where he was speaking about this.
I met with him briefly afterwards and I could not help but think he really does walk the talk and is committed to you doing the same.
Thanks for sharing this!