We are in the middle of Fairtrade Fortnight here in the UK and I find myself feeling somewhat irritated with that phrase. Why do we need reminding to buy fair trade? Why don’t we just choose fairly traded goods all the time? How come there are such things as non-fairly traded products?
There’s a practice in Buddhism known as “deep looking” where we’re encouraged to contemplate an object, say something manmade, or something from nature and to reflect on how it is connected with other things. The intimate connection between things, people, animals, everything, is known as “interbeing.” So, when we read this blog, look at his computer screen more deeply, we might be able to see the oil that was used to produce the plastics, the vegetation that was crushed for millions of years to produce the oil, the metals and semiconductors that were extracted and processed to make the electronics, the power station, wind farm or solar cells that are producing the electricity that power it and all the human beings involved in those complex production and distribution processes.
Think of all the events, people and other living things throughout the world who have been involved in ensuring that we are able to sit here now and read this blog!
If we were to use “deep looking” when we are shopping for food and clothes, for example, perhaps we would never pick up an item that was not fairly traded, because we would immediately be aware of the exploitation we were colluding with. Perhaps we would even begin to see the unfair trade that is happening, not only in third world countries but here in the UK too, where millions scrape an existence on something less than a living wage.
“But I can’t afford to buy only fair trade!” is what I hear some reply to this.
And when we look very deeply, can we really afford not to?
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2 Responses for "Looking Deeply, Trading Fairly"
I guess one of the other reasons that people view Fairtrade very narrowly is that many only tend to be aware of the well-publicised, narrow range of FT products that we see in big supermarkets, like tea and coffee. Also, those are the only products that are often labelled as FT, because there aren’t currently standards for items like ethical clothes, toys or home furnishings. Ethical shopping sites like Ethics Girls and Natural Collection might go a way to making a wider range of ethical shopping easier, but they still tend only to cater to people who are comfortable with online shopping. There’s still a way to go, sadly.
Developing awareness is also a key issue here Sally. I know we should all be making a real effort to think before we buy anything but there are still billions of consumers who just have got a clue. And sadly the mass advertising and publicity is driven to these clueless people who are too busy getting on with their own lives without consideration for others or our planet.
So could mass awareness be better created with TRUTHFUL advertising that tells the real story behind the product?
If you think about packets of cigarettes.( just an example) Every packet has a health warning printed on it. Sometimes these are very graphical and aimed to shock. People were given a choice still. And millions cut down or quit smoking.
If you think about eggs in supermarkets now. Printed on the cheap range eggs is “From caged hens”. People have been given the details of the egg origins and left with a clear choice. I have no figures available for the drop in sales of these eggs. I hope billions stopped buying them.
NOW…. let’s assume that the advertising standards enforced true descriptive sources/origins and the making of clothing and other consumables.
Would we buy a tee shirt if the label CLEARLY stated that it was made in sweat shop labour and harmful chemicals have been used to grow the cotton for the fabric?
Would we buy a diamond ring from a jewellers who had a CLEAR label “PEOPLE ARE DYING when our diamonds are sourced”?
I get very annoyed at all the false advertising on TV. I would say that almost every single advert should have some kind of health, harm and hurt warning displayed. And for the display/warning to be in HUGE letters and not tucked away in tiny small print that nobody can see.
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