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	<title>Comments on: Looking Deeply, Trading Fairly</title>
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	<link>http://www.sallylever.co.uk/2010/02/28/looking-deeply-trading-fairly/</link>
	<description>coach, writer, educator downshifting, sustainable living, sustainable business</description>
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		<title>By: Karen</title>
		<link>http://www.sallylever.co.uk/2010/02/28/looking-deeply-trading-fairly/comment-page-1/#comment-444</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Sat, 17 Jul 2010 23:13:06 +0000</pubDate>
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		<description>Developing awareness is also a key issue here Sally. I know we should all be making a real effort to think before we buy anything but there are still billions of consumers who just have got a clue. And sadly the mass advertising and publicity is driven to these clueless people who are too busy getting on with their own lives without consideration for others or our planet.

So could mass awareness be better created with TRUTHFUL advertising that tells the real story behind the product?

If you think about packets of cigarettes.( just an example) Every packet has a health warning printed on it. Sometimes these are very graphical and aimed to shock. People were given a choice still. And millions cut down or quit smoking.

If you think about eggs in supermarkets now. Printed on the cheap range eggs is &quot;From caged hens&quot;. People have been given the details of the egg origins and left with a clear choice. I have no figures available for the drop in sales of these eggs. I hope billions stopped buying them.

NOW.... let&#039;s assume that the advertising standards enforced true descriptive sources/origins and the making of clothing and other consumables.

Would we buy a tee shirt if the label CLEARLY stated that it was made in sweat shop labour and harmful chemicals have been used to grow the cotton for the fabric?

Would we buy a diamond ring from a jewellers who had a CLEAR label &quot;PEOPLE ARE DYING when our diamonds are sourced&quot;?

I get very annoyed at all the false advertising on TV. I would say that almost every single advert should have some kind of health, harm and hurt warning displayed. And for the display/warning to be in HUGE letters and not tucked away in tiny small print that nobody can see.</description>
		<content:encoded><![CDATA[<p>Developing awareness is also a key issue here Sally. I know we should all be making a real effort to think before we buy anything but there are still billions of consumers who just have got a clue. And sadly the mass advertising and publicity is driven to these clueless people who are too busy getting on with their own lives without consideration for others or our planet.</p>
<p>So could mass awareness be better created with TRUTHFUL advertising that tells the real story behind the product?</p>
<p>If you think about packets of cigarettes.( just an example) Every packet has a health warning printed on it. Sometimes these are very graphical and aimed to shock. People were given a choice still. And millions cut down or quit smoking.</p>
<p>If you think about eggs in supermarkets now. Printed on the cheap range eggs is &#8220;From caged hens&#8221;. People have been given the details of the egg origins and left with a clear choice. I have no figures available for the drop in sales of these eggs. I hope billions stopped buying them.</p>
<p>NOW&#8230;. let&#8217;s assume that the advertising standards enforced true descriptive sources/origins and the making of clothing and other consumables.</p>
<p>Would we buy a tee shirt if the label CLEARLY stated that it was made in sweat shop labour and harmful chemicals have been used to grow the cotton for the fabric?</p>
<p>Would we buy a diamond ring from a jewellers who had a CLEAR label &#8220;PEOPLE ARE DYING when our diamonds are sourced&#8221;?</p>
<p>I get very annoyed at all the false advertising on TV. I would say that almost every single advert should have some kind of health, harm and hurt warning displayed. And for the display/warning to be in HUGE letters and not tucked away in tiny small print that nobody can see.</p>
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		<title>By: Sarah</title>
		<link>http://www.sallylever.co.uk/2010/02/28/looking-deeply-trading-fairly/comment-page-1/#comment-437</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Wed, 23 Jun 2010 10:20:04 +0000</pubDate>
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		<description>I guess one of the other reasons that people view Fairtrade very narrowly is that many only tend to be aware of the well-publicised, narrow range of FT products that we see in big supermarkets, like tea and coffee. Also, those are the only products that are often labelled as FT, because there aren&#039;t currently standards for items like ethical clothes, toys or home furnishings. Ethical shopping sites like Ethics Girls and Natural Collection might go a way to making a wider range of ethical shopping easier, but they still tend only to cater to people who are comfortable with online shopping. There&#039;s still a way to go, sadly.</description>
		<content:encoded><![CDATA[<p>I guess one of the other reasons that people view Fairtrade very narrowly is that many only tend to be aware of the well-publicised, narrow range of FT products that we see in big supermarkets, like tea and coffee. Also, those are the only products that are often labelled as FT, because there aren&#8217;t currently standards for items like ethical clothes, toys or home furnishings. Ethical shopping sites like Ethics Girls and Natural Collection might go a way to making a wider range of ethical shopping easier, but they still tend only to cater to people who are comfortable with online shopping. There&#8217;s still a way to go, sadly.</p>
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